How to find the Best ad Network for your Website/blog

Do you get a lot of traffic? Make sure you don’t leave any money on the table.

The dream is to have a business where you make money while you sleep. This passive income idea is great, but there is still a lot of work to be done to get you there.

There is one area, however, that is a true “set it and forget it” style of revenue: website advertising.

If you’re not using an ad network – and your site gets a lot of traffic – you could be leaving a lot of money on the table.

Things have evolved far beyond Google Adsense, and there are a number of premium ad networks that actually let you make money while you sleep.

But how do you classify them all? What are the requirements to be accepted by them? How much can you really earn? This will be a quick look at four different ad networks and whether they would work well for your blog/website.

Google Ads

Let’s start with the most basic/known online advertising network. Google Adsense is the way to go if you’re just starting out. There are no minimum traffic requirements and the setup process is simple.

When you sign up for Google Adsense, you will get a unique code. If you are on WordPress, simply go to the Widgets page and drag and drop the “Custom HTML” widget into that section. Then just paste the code. That’s it.

Ads will start appearing on your website and you will earn money from impressions and clicks. Revenue is determined by CPM or “cost per thousand”. It’s how much it costs an advertiser to place an ad on their website that gets 1000 impressions.

If the CPM is $5 and you get 1000 visits per month, that will cost you $5. If you get 384 visitors per month, that will cost you $1.92. If you get 81,042 visitors per month, that will cost you $405.21. The more traffic you get, the more the advertiser pays and the more you can earn.

CPM is different from RPM, which is how much you’ll actually earn – but we’ll get to that in a moment.

The good thing about Google Adsense is that it gives you an introduction to how you can make money from your website. You’re definitely not going to get rich from it, but if you’re just starting out, it’s encouraging to see how you can make money without having to do anything.

For these networks, revenue will depend on traffic, your region, and the type of website/business you run.

Google has a calculator that shows you how much you can earn depending on all these factors.

Certain topics like finance will always attract better ad rates as it is a more profitable topics. By the way, here are some niches that most attract advertisers.

  • fitness / weight loss
  • Health
  • dating and relationships
  • Pets
  • self-improvement
  • Wealth building and investment
  • Beauty
  • gadgets and technology
  • personal finances
  • Imobiliária

This is, of course, the “potential” income. In reality, Google Adsense revenue isn’t the biggest – especially if your audience isn’t in North America. We measure this in RPM, which is “revenue per thousand”. It’s how much you actually earn for every 1000 impressions.

People in the right situation can still do well on Adsense and earn around $10 per 1000 views. But if you don’t get a lot of traffic – or you’re not in the right region – you’ll only earn a few dollars, or cents, a month.

It’s better than nothing, but if you’re seeing a good amount of monthly visitors, you’ll want to move to a more premium ad network. This is where CPM/RPM rates can get much higher.

But as mentioned, Google Adsense is a great place to start making money from advertising on your website. This is where you should go if you want to start using Google.

Ezoic

Ezoic will be the next step of Google Adsense. This time, there is a minimum amount of page views you need to be accepted into the program.

As of now, you need at least 10,000 page views per month. I’ve used Ezoic for a few sites and it’s an amazing platform.

You get an infinite amount of data from websites. This provides information on all aspects of what visitors are doing on your site. I now use Ezoic statistics instead of Google Analytics.

Ezoic also uses AI to know what visitors are doing on its website and then place the ads in the best possible place. You can also configure it to be more user-friendly and visitors see fewer ads.

With these types of networks, you get top-notch advertising on your website. This can help make your website look more professional compared to all the erectile dysfunction ads you might see on smaller networks.

If you haven’t reached 10,000 views yet, you can still sign up and Ezoic will take a look and see how your site – and topic – compares to the content it needs.

Ezoic’s version of RPM is called EPMV: profit per thousand (thousand) views. There are many factors that influence this (site topic, time of year, etc.), but my EPMV is usually around $12–14. There are many on the platform with much higher EPMV.

The setup process is also easy and they walk you through everything. They also work with Google and are certified publishing partners.

Mediavine

Mediavine takes things to the next level. This is another Google-certified publishing partner. With Mediavine, you need at least 50,000 page views per month to qualify.

They look for high quality websites as they work with top advertisers. Mediavine is interesting because they actually analyze sessions more than page views. They say this is because it gives them a better indicator of how visitors are interacting with their site.

This makes it harder to get in, but if you do, you’re looking for some of the best CPMs out there. They analyze your website’s revenue potential to help determine it. CPMs of $30-$50 are not uncommon on Mediavine.

CPMs get high because they have a deeper relationship with advertisers looking to reach the best possible customers.

They have top notch customer support, they help you set up and manage things along the way. If you’re at this level – and you have high engagement with your visitors – Mediavine will be the perfect ad network.

You can check more of their requirements here.

AdThrive

When you’re engaged with these top-tier networks, ads become much less intrusive on your site. It can be known that Google Adsense includes many, and smaller networks can fill your site with them.

AdThrive is another luxury ad management service provider. They deal with some of the best advertisers out there. The ads will also be integrated throughout your website and will not detract from the user experience.

With AdThrive, you get a hands-on approach and find the best layouts and advertisers for your specific website/business. They take care of everything on the ad side while you focus on the content.

This intimate involvement also makes it more difficult to enter. AdThrive only takes 15-20% of applicants. They work with Google and you need to have Google Analytics set up on your website. From there, you need at least 100,000 page views per month.

You also need the majority of traffic to come from the advertisers’ home countries: the United States, Canada, Australia, the United Kingdom, and New Zealand.

However, if you are at the level to be accepted by AdThrive, you will likely make a decent income from your site. They also guarantee that they will increase your RPM by 20% over your last network. RPM can be around that $30 mark.

If your site is getting more than 100,000 views per month – you can see how much earning potential there is in a network like this.

AdThrive is the upper echelon of ad networks and they look for the best sites on the web. You can check the application process here.

Final thoughts

It’s really hard to speak absolutes with the site’s advertising revenue. There are many variables that can determine how much your site can earn.

If you look on YouTube and Reddit, you’ll see that a lot of people are averaging $24 CPM no matter what network they’re on.

The main lesson here is that if you’re just starting to advertise on your site: try Google Adsense. If things are booming, go with Ezoic. Many people were happy with them, despite having enough traffic to move to high end networks.

But if you’re getting a lot of traffic, AdThrive and Mediavine can really help take your revenue to the next level.

You may be hesitant to place ads on your site, and I understand that. However, I think people are so used to ads everywhere they go online that they don’t really notice them anymore. It almost seems weird if your site doesn’t have ads.

I don’t think anyone is that surprised to see a website ad, so you can take advantage of that. If you’re getting a lot of traffic, try a few different networks and see which works best for you. There’s no rule that you always have to stick with just one.

If you’re just getting online with a new blog or startup website: don’t worry about the publicity just yet. Focus on building your business, niche, audience and creating the best content possible. When things start to grow, you can look at advertising.